It is our vision to be recognized as the number 1 market provider of automotive products and services with a World Class Standard and Highest Customer Satisfaction rate in Central Visayas.

Our mission is to satisfy our customers’ demands by supplying them with a wide variety of tire brands, auto parts, lubricants, and car accessories that exceed value over price. We will efficiently offer technologically advanced tire and auto repair services that will cater to our individual and commercial markets.

We will continually improve our company and enhance the customer experience by availing state-of-the-art equipments, advanced personnel training, and development of new branches that will conveniently reach our target market.

We will commit to pursue this mission by being strengthened with the Tri-J Philosophy – to treat each one of our stakeholders as family with the values of honesty, respect and valued relationships.

Tri-J is a company with a H.E.A.R.T.

Building trust through honesty is the key element of how we develop our relationships with our customers, employees, suppliers and all those who are affected by our actions.

Pursuit of Excellence
We will continually improve our company by availing state-of-the-art equipment, advanced personnel training, and development of new branches.

We cultivate a sense of gratitude in the hearts of every member of the Tri – J family as we learn to appreciate the goodness in each one of us.

We pride ourselves with the wide selection of quality auto products that we are offering to our customers. Our customers can also count on us to give them the best in auto services that is complete so they don’t need to go anywhere else to have their cars in great condition.

We, as a team, are committed to working together as one family.

Tri – J Marketing Inc., Cebu’s leading tire and auto service shop, started its journey back in 1990. The family business was headed and founded by a passionate and vibrant couple, Mr. & Mrs. Angel Guadalquiver. Its humble beginnings started as a small and ordinary vulcanizing shop that supplies second – hand and recapped tires in Basak Mambaling, Cebu City. Tri – J’s journey, like any other journeys, started with little but sure steps, that brought it closer to its vision.

The family owned business and corporation aims to serve three business functions: marketing, production and servicing. The company’s name was derived from the first letters of the names of the three sons: Jesson, Jay and John Rey, thus came “Tri – J”. It was not long enough that the company has earned its rightful place in the tire business here in Cebu. The wisdom that the couple used and the values that they have taught their children did not just made good and dignified sons, but the company as well when applied to their business.

Since then a lot of doors had opened for Tri – J, it paved the way for greater opportunities to come, allowing the company to grow bigger. The investment on latest state of the art equipments made Tri – J the leading service provider in its field and has increased customer satisfaction among its customers. With Mr. Angel’s great diligence, hard work and constant supervision combined with Mrs. Angeles’ dedication, patience and motherly care made Tri – J Marketing Inc. grow stronger and firm in its foundation, thus had made it as one of the promising companies there is in Cebu.

In 1994, Tri – J opened its second branch in M.J. Cuenco in Cebu City and two years thereafter, a branch in Mandaue City opened to the public. By 1999, the Tri – J family grew bigger with the expansion in Lapu – Lapu City. The growing number of branches signifies and elaborately illustrates Tri – J’s great service and excellent quality products that made Tri – J the most trusted ally when it comes to vehicle need. In 2006, a branch in Banilad, Cebu City was opened to reach more customers in the northern part of Cebu. In the same year, Tri – J was awarded with the National Product Quality Excellence Award as the Best Tire Supply in Metro Cebu. This recognition had inspired the company to further improve its services rendered to the people and to assure the quality of every product there is for the public.

In 2007, Tri – J had earned another prestigious award, the Philippine Marketing Excellence Awards, as the Most Outstanding Tire Supply in Metro Cebu. Its trustworthy service had brought the company to develop and extend its services as far as Toledo City in 2008 marking its sixth branch to open and on the same year the newest member of the Tri – J family had opened in Minglanilla, Cebu as its seventh branch. In 2009, Tri – J was presented with the National Shopper’s Choice Annual Awards – Hall of Fame as the Best Tire Supplier in Cebu. In 2010, Tri-J has earned the highest recognition of Cebu’s Tire Supply of the Year by the Business Achievement and Recognition Awards and has also earned the Hall of Fame Award by the National Product Quality Excellence Awards 2010.

Here in Tri – J, we treat each of our valued customers as family. We give our best to provide excellent services that ensures not only 100% customer satisfaction but also the safety of every journey of the vehicle that you entrusted to our care. It is the company’s priced possession to value and promote honesty, respect and to value relationship. It is Tri – J’s mission to provide effective and efficient services that enhance and fortifies public safety. Here in Tri – J, “we are always at your service.”